About Us
Safer for you and our world
If you want home, body and baby care products that are safer for you, your family and our world - you’ve come to the right place.
We make it easy to choose safer, effective products to care for your family’s home and health – made with respect for the environment. What’s important to you matters to us too. That’s why our household cleaners, laundry, body care, skincare, baby care and oral care products are cruelty free, and made from naturally derived ingredients, selected because they are safer and more sustainable. Our products are made with care, and designed by our world-class research and development team to be effective. It’s all part of our mission to make the world a safer place, one person, and one home at a time. Will you join us?
KINDER TO THE PLANET
From ingredient sourcing to our own Toitū net carbonzero certified factory and renewable sugar plastic packaging, we’re kinder to the planet at every step – and constantly improving our processes to save energy and resources, and reduce waste. We choose biodegradable plant and mineral-based ingredients over petrochemicals. Each product is also compatible with septic tanks and greywater systems.
2018 SUSTAINABILITY REPORT
To us, sustainability means acknowledging that everything is interconnected. That's why running a sustainable business means not only focusing on our financial performance, but also social wealth creation and environmental responsibility. To read more about what we are doing for the environment, society and economy please take a look at our 2018 Sustainability Report
cruelty free
Our products proudly carry the logo of the world’s largest animal rights organisation, PETA. We’ve signed their statement of assurance verifying that we do not conduct or commission any animal testing on our ingredients, formulations, or finished products and pledge not to do so in the future. Instead, we carry out extensive in-house testing and large-scale consumer testing of our products to make sure our customers love them as much as we do.
In China, where animal testing for some cosmetics products is required, all of our affected body care products are sold online. This means we’re not required to test on animals – these body care products won’t be available in physical stores in mainland China as long as animal testing is required there. We will not change our stance on animal testing for sales.
GE / GMO free
None of our plant-based ingredients come from genetically modified crops such as corn or soy. While we’re against GE field trials, we agree with many organisations that there’s a place for the ethical development of GE in laboratories, for producing medicines like insulin, or useful enzymes. The enzymes used in our dishwasher powders, dish tablets and laundry products are derived from genetically engineered micro-organisms. Many eco products use enzymes made this way because there are simply not enough naturally occurring enzymes to fill the demand.
Our Certifications
Our New Zealand-based factory is the only manufacturer in Australasia with ISO 9001 Quality Management, ISO 14001:2015 Environmental Management, Toitū enviromark diamond and Toitū net carbonzero certifications – your guarantee that our products are made with the utmost care for our environment. Our Laundry and Dish products are also certified with the Environmental Choice tick.
We also hold a Kosher license for our dishwashing products, ensuring our ingredients don’t contaminate Kosher-certified food and that we don’t use animal or dairy ingredients in these products.